Google Analytics has rearranged their menus to reflect a snappy new mnemonic: ABC – Acquisition, Behavior, and Conversion. Now I have to go change all my workshop and speaker slides! New Google Analytics Menu Options – October 2013

The new options on Google Analytics menus reflect an approach to web metrics that we at Metrist Partners have talked about for a while: A) How do people find your website, B) what do they do once they get there, and C) what are the visit outcomes? Acquisition, Behavior and Conversion.