Brand management in the digital age means facing an ever-changing panoply of tools and platforms. To keep our brand connections fresh in so many places, we break down the tasks and hire experts. But then Google withholds our search term data, and no two search position reports show the same results. Fighting spam, Google wipes […]
Don’t be afraid of A/B testing — testing changes to your WordPress website is easy once you know how to use Google Content Experiments! Content Experiments is a free feature available to websites using Google Analytics, yet even the most savvy of web developers and designers shy away from trying their own experiments.
Testing changes to your Joomla website is easy once you know how to use Google Content Experiments! Content Experiments, part of Google Analytics, runs the A/B testing of page versions for you, and there’s a Joomla Plugin that places all the needed Google Content Experiments onto your website pages for you. All that you need to do is create two (or more) versions of the page to test!