Thought leaders from across the Internet have weighed in on trends that show how the online world will be changing over the next year. Here are our highlights:
- Video will dominate the delivery of online information;
- Mobile will replace desktop computers and laptops as the primary target platform for marketers,
- Wearable technology will enhance mobility of marketing messages and interactions;
- Virtual reality applications will have their opportunity to make an impact in the marketplace;
- Online advertising will become more expensive as demand, and ROI continues to grow;
- Marketing automation and personalization will become the standard approach for online marketers;
- Content planning will grow in importance for building engagement with target constituencies.
We recommend these excellent prognostications from thought leaders:
- Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016
- INC Magazine offers 10 Expert Marketing Predictions for 2016
- And if that’s not enough, 44 experts weigh in for this rabbit-hole of an article on SEO Predictions for 2016