In our experience, there are two pre-requisites for businesses to profit from their web sites. The first is web analytics, so that we can understand how people find your site, use web site content and how they react to changes. The second is control over the web site’s content. For this reason, we recommend that you consider using an industry standard open source Content Management System (CMS). The three most popular CMSs are WordPress, Drupal and Joomla.
If you are considering a CMS or are currently using a CMS, you might want to attend the CMS Expo, May 3-5 in Evanston, Illinois. The CMS Expo provides important information to marketers and business owners who want to take control of their web sites. The CMS Expo business track will cover a wide range of issues related to making your web site profitable. Introductory sessions will be provided for all of the major Content Management Systems and for many modular components that make these systems so powerful.
The 2010 CMS Expo will mark the 4th professional gathering of the CMS Community from around the world. The CMS Expo focuses on delivering highly useful information, tips, tricks and actionable advice to attendees. CMS Expo is a learning conference, for users at all experience levels, not a “pitch session” for vendors. CMS Expo exemplifies a cooperative, sharing business environment with vigor.
CMS Expo is for all members of the Content Team – Administrators, Business people, Creatives and Developers – who collaborate to create great websites. There are sessions to help every member of the Content Team master their particular area of expertise.
For Business people, the CMS Business Track, co-chaired by Metrist Partners’ Avery Cohen, provides the opportunity to learn from business experts who are respected around the globe. The Business Track provides a full gamut of high quality business sessions, providing highly relevant and timely web business insights, shared by many of today’s most successful business minds. Participants will learn timely ways to enhance your business, streamline processes, protect your assets and boost revenues. Session topics include Google Analytics, Social Media, Search Engine Optimization and Usability Testing, to name just a few. Last year, many attendees were so enthralled with the CMS Business Track, they never left the track – for the full conference!
If you are a web site or applications developer, there are sessions on WordPress, Drupal and Joomla that range from beginner to expert. There are sessions for developers, designers, marketers, and managers. Web applications developers can learn advanced topics, like how to build plug-in modules that utilize the CMS’s existing code framework. Designers can learn how to create your own theme or design templates.
With a full three days of learning sessions, the CMS Business Track will provide great insights on how to run, promote and structure your web business for maximum success, and maximum ROI. Click here for more information.