When to Use Paid Search: Making Paid Search Pay For You

Many of our clients are interested in paid search, but question whether it’s worth the effort and cost, and whether it’s right for B2B or just business to consumer. So when should you consider using Paid Search? 1. When You Want More Visitors on Your Site: Being on page one of any search engine results […]

Ad:Tech Chicago — New Media vs. Traditional

Ad:Tech Chicago 2009 With a mouthful title like “Master Class Workshop: Defining the New Media Currency – How to Bring Traditional Media Metrics Online – Or Should We?” we see how Ad:Tech is different from other Internet Marketing conferences. The focus here is on the impact that Internet technology has on the $100B+ advertising industry. […]