Growing Your Business with Internet Marketing: 

"We moved further in the 4 weeks of [the] workshop than in the 5 months of trying to do it alone.  He is able to speak to the concerns of neophytes as well as those who are up and running. "  Don S., Business Owner.

A series of four seminars designed to help business owners and marketing managers transform their Internet presence into a high-performing source of leads and sales.  Limited to 8 participants

Seminar topics include: Setting Goals and tracking results with Google Analytics Search Engine Optimization that Works for You Email Newsletters that Add Value Social Networking that Builds Your Customer Base Next classes: Tuesdays, April 6, 13, 20 & 27. 8:30-11:30 in the Chicago Loop. Cost: $635 for seminar series if you contact us and pay by check; $655 if you register on-line and use a credit card.  For information, contact Susan Shulman (susan@metrist.com)

Here's what participants are saying about our seminar series:

• "Fantastic class! Looking forward to implementing these learnings right away." Karen P., Business Owner
• "Great SEO session. I left with several ideas at how I could improve my site's search ranking." Christen C., Business Owner
• "Direct and simple! Great start to understanding Google Analytics."  Ceci M., Business Owner

Faculty: Our Internet Marketing workshop instructors have extensive experience in on-line marketing with businesses in a wide range of industries and sizes, from Fortune 100 to start-up entrepreneurs.

Curriculum: You will learn to make the most of your on-line marketing initiatives. You will set goals for the coming year, learn to track results and gain insights into adapting to your customer needs. This series of small classes provides a hands-on approach with instructor-lead peer coaching.

Next classes: Tuesdays, April 6, 13, 20 & 27 from 8:30-11:30 in the Chicago Loop.

Cost: $635 for seminar series if you contact us and pay by check; $655 if you register on-line and use a credit card.

For information, contact Susan Shulman (susan@metrist.com) or

Workshop Topics

Web Sites that Deliver

• Identify your business goals and determine how your web site will meet those goals.
• Evaluate content and calls-to-actions based on those goals.
• Measure the site’s effectiveness using Google Analytics, and determine site revisions based on those measurements.
• Create an on-line marketing plan that puts you in control of your results.
• Convert more site visitors to leads and customers.

Search Engine Optimization Works for You

• Assess your current site for SEO best practices.
• Provide tips on site content, site structure, and linking strategies.
• Measure SEO effectiveness using Google Analytics.

Email Newsletters that Add Value

• Learn how to create value-added email programs.
• Build a list of 12 email topics to send this year.
• Evaluate and optimize email performance.
• Segment email lists for better results.
• Test alternative email executions.

Using Social Networking Sites to Build Your Customer Base

• Identify Social Networking Sites that are relevant to your personal and professional life.
• Discover how and why to use Social Networks.
• Review and revise your social networking profiles.
• Linking strategies for social networking.
• Track the effects of Social Networks on your online marketing plan.

Next classes: Thursdays, February 18, 25, March 4 & 11 from 8:30-11:30 in the Chicago Loop.  

Cost: $635 for seminar series if you contact us and pay by check; $655 if you register on-line and use a credit card.

For more information, contact Susan Shulman (susan@metrist.com)

Photography by Robert E. Potter III